Unilever | IKEA | Coca-Cola | Toshiba | TEDxBringing 12+ years marketing & global brands expertise to your business.

You became a coach to do work that means something.But chasing clients was never part of the plan.

You've followed the usual advice: show up online, host events, and giveaway your value.And still, the right clients are not coming consistently.It's frustrating because you know you are good at what you do.But your business is not yet reflecting what you know you are truly capable of.

Most coaches are stuck in one of these ↓

Before we talk solution, it helps to understand where things are breaking down for you. Which one of these sounds familiar?

"What truly sets Yenti apart is how she addresses both the strategy AND the inner work of building a personal brand. She helped me clear away the resistance I once had about sharing my personal side on LinkedIn, and I can now show up more powerfully in my content. If you want strategic clarity beyond the surface-level advice, Yenti is your person."

Anna Jenkins
Neuro Change & Performance Coach

"Yenti is a unique person who does things in a way that speaks to our own uniqueness. She is both practical and sensitive, while also creating space for us to express what we truly want."

Vilma Vieira
Spiritual Mentor, Speaker & Therapist

Three ways to work together

"You helped realize my vision of branding. Through my posts on LinkedIn, people see me as an expert and I received invitation for paid speaking opportunities."

Dr. Irina Birman
Strategic Logistics Advisor & Middle Corridor Expert

Before we go further

Does any of this sound familiar?

You have been at this long enough to know what you are doing. You have some clients, an online presence, and real results behind you.But something is still not clicking.Sales conversations feel harder than they should. You find yourself overexplaining or second-guessing your pricing.The right opportunities are not coming in consistently. And the clients who do come are not always the right fit.None of this happens because you are not good enough. You have just been building on shaky foundations.Your positioning is not sharp enough to attract clients who immediately see your value and are ready to pay for it.And that is the first thing that we will change.

"I went from posting randomly with no real strategy to having a plan and knowing exactly what I'm doing. I went from chasing clients to having them come to me, all from showing up with intention."

Adélia Saúde
Networking Coach for Expats in the Netherlands

What changes when your positioning is sharp.

The Process

Everyone skips to tactics.
That is exactly why
they stay stuck.

We build your positioning first.Because branding built on unclear positioning sends the wrong message louder. And marketing built on weak branding just accelerates in the wrong direction.Most people skip this sequence because tactics feel urgent. We do not skip it. We earn every phase before moving to the next.

Phase 01

Positioning

Sharpen Your Authentic Edge

Most coaches at your stage have the right ingredients. The problem is they are not yet assembled in a way that makes the right clients immediately say yes.In Phase 1 we craft your Authentic Edge Positioning: the specific intersection of your Problem (what the market needs), your Proof (what makes you credible), and your Perspective (your unique voice).Result: When all three align, you stop competing and start attracting.

Phase 02

Branding

Make it visible

Once your positioning is clear, we make sure it shows up consistently across every touchpoint: your website, your social presence, your visual identity. Your presence starts doing the work for you instead of creating confusion.Result: This is where you stop being the brilliant expert no one quite understands and start being the obvious choice.

Phase 03

Marketing

Create Predictable Demand

Content, visibility, outreach, all rooted in who you are and designed to convert attention into genuine interest.As a solopreneur, you cannot and should not be everywhere. We identify the channel where your ideal clients already are and where your natural strengths give you an advantage.Result: This is where you go from chasing clients to being sought out.

"What truly sets Yenti apart is how she addresses both the strategy AND the inner work of building a personal brand. She helped me clear away the resistance I once had about sharing my personal side on LinkedIn, and I can now show up more powerfully in my content. If you want strategic clarity beyond the surface-level advice, Yenti is your person."

Anna Jenkins
Neuro Change & Performance Coach

"Yenti is a unique person who does things in a way that speaks to our own uniqueness. She is both practical and sensitive, while also creating space for us to express what we truly want."

Vilma Vieira
Spiritual Mentor, Speaker & Therapist

What is included

Everything you need.
And more.

• Book a Discovery Call

How we work

This is not your
typical program.

Create the results
you know you are capable of.

€5,555

Payment plan available: 6 monthly payments of €999.I only take a handful of new 1:1 clients each month. Book a call today to discuss the earliest availability.

• Book a Discovery Call

Not sure yet? Start with a Breakthrough Hour and experience how we work together.

"You helped realize my vision of branding. Through my posts on LinkedIn, people see me as an expert and I received invitation for paid speaking opportunities."

Dr. Irina Birman
Strategic Logistics Advisor & Middle Corridor Expert

Give yourself the gift of support.

The next step is simple: apply, and we will talk about whether this is the right fit for you.When our engagement ends, you are not left on your own. Mindful Creators Club is there to keep your momentum going.

• Book a Discovery Call

I only take a handful of new 1:1 clients each month. Book a call today to discuss the earliest availability.

Who this is for?

You are a coach with real skills and a genuine desire to make an impact, but marketing yourself still feels uncomfortable.You watch what others are doing, try to copy it, and it never quite fits. You are not reaching the people you're meant to serve.Most advice out there makes it worse. Too tactical. Too noisy. Too much flying at you from every direction with no space to actually integrate any of it.As a highly sensitive and deep thinker, you know that going a hundred miles in different directions is not a strategy. It is a recipe for burnout. You need to go deep, not wide.That is exactly what the Mindful Creators Club is built for.

"I was getting back to posting and moving past the fear and overthinking pattern. Since then, a few peers reached out to my inbox and at a recent networking event people approached me to say they love what I put online."

Ilina Stankovska
Psychologist & Certified Coach

What this is

Not just a community.
A space to be seen, heard, and guided, as you are.

Most communities bombard you with content to consume and a half-dead community page to keep up with.Mindful Creators Club gives you access to real thinking, peer accountability, and a space that holds both the strategy and the mindset work together, all LIVE.Because building a conscious business is not just about knowing what to do. It is about getting out of your own way long enough to actually do it.

• Join now

Inside the membership

Our monthly rhythm 💛

Three curated live sessions every month.

Week 01

Expert-Led Workshop

POSITIONING, MARKETING, VISIBILITY

Every workshop is built with you in mind. Vote on the topic you most need and leave with practical tools to grow your visibility and attract the clients you are meant to serve.

Week 02

Live Coaching

CLARITY, SUPPORT, CONFIDENCE

Most of us know what to do but still cannot do it. This session is where you get the support, accountability and confidence to overcome what is keeping you stuck. Bring your real question. Leave with clarity.

Week 03

Creation Hour

Action, momentum, shared energy

No coaching. No talking. Just you, your work, and a room full of people building alongside you. Show up, get focused, and move something forward in shared energy.

Week 04

Integration Week

Space, rest, integration

No LIVE session. Time to revisit what you've learned, let things settle, and move forward at your own pace.

Club Pass

_€99 €79

Founding Member Rate · per month · Save €20 every month

WHAT'S INCLUDED...

• Join as club member

Club Pass + VIP Access

_€189 €149

Founding Member Rate · per month · Save €40 every month

Everything in Club Pass and...

• Join as VIP member

"I stopped caring about engagement and impressions. I post now because I know the right people are still reading, even when the numbers don't show it. People are showing up to my workshops directly from LinkedIn and I'm building an audience that is genuinely interested in my work."

Nadia Qasmieh
Executive Branding Specialist & Somatic Practitioner

Frequently Asked Questions

Is this live or recorded?
Both. All sessions are live on Google Meet. Recordings are organised in your Notion resource library so you never miss the value.

What if I cannot make a session?
No problem. All sessions are recorded and added to your resource library so you never miss the value.

Can I switch between Club and VIP?
Yes. Any changes to your membership tier take effect at the start of the next billing cycle.

What is the minimum commitment?
Three months. After that your membership is month to month and you can cancel any time.

When does my membership start?
Immediately. The moment you join you have access to the LinkedIn community, the resource library, and all past workshop recordings.

How do I sign up to host a masterclass as a VIP member?
Once you are inside the community, let me know you are interested and we will plan it together.

What is the Monthly Lifeline exactly?
Once a month you can send me one question, challenge, or piece of content through voice note or email. I will send back my honest, personalised response within 24 hours. One touchpoint, one clear answer.

Is this right for me if I am just starting out?
It depends. If you have taken your first steps and are ready to learn and build alongside others, yes. If you have not yet started, it might be worth waiting until you have something to work with.

You do not have to build this alone. You never did.

Choose your membership and join a community of coaches who are building with the same intention, the same heart, and the same commitment to doing it their way.

• Join now

"What truly sets Yenti apart is how she addresses both the strategy AND the inner work of building a personal brand. She helped me clear away the resistance I once had about sharing my personal side on LinkedIn, and I can now show up more powerfully in my content. If you want strategic clarity beyond the surface-level advice, Yenti is your person."

Anna Jenkins
Neuro Change & Performance Coach

What you walk away with

Not just talk.
A concrete 30-day action plan.

You do not need another course, another guru, or another 90-day program.You need someone to sit down with you, look at your specific situation, and tell you exactly what is going on and what to do next.Leave the call with a personalised plan, not a list of vague suggestions, so you know exactly what to do.

How it works

Staying stuck is the most costly business decision.Give yourself the gift of getting unstuck.

"You helped realize my vision of branding. Through my posts on LinkedIn, people see me as an expert and I received invitation for paid speaking opportunities."

Dr. Irina Birman
Strategic Logistics Advisor & Middle Corridor Expert

One hour.
Real breakthrough.
Change your direction.

• Book your session

*fully credited to my signature program Brilliant AND Booked if you decide to continue working together

Bring your question.
Leave with a clear next step.

You bring the question you cannot get out of your head. I bring 12 years of marketing experience, a coaching lens, and Dutch directness.Together we diagnose what is actually going on, cut through the noise, and build you a clear 30-day action plan you can execute on immediately.Not generic advice. Not a template. A personalised plan built around your specific situation, your strengths, and where you are right now.

• Book your session

Terms & Conditions

Last updated: May 2026

Who these terms apply to:
These Terms and Conditions govern the use of this website and the purchase of services offered by Mindful Creator, a sole trader registered in the Netherlands, owned and operated by Yenti Tan.By booking a service or using this website, you agree to these terms. If you have any questions, please contact us at [email protected] before proceeding.

Our services:
Mindful Creator offers the following services:1. Brilliant AND Booked — a 1:1 positioning, branding, and marketing strategy program.
2. Mindful Creators Club — a membership community with live sessions and coaching.
3. Breakthrough Hour — a single 60-minute 1:1 coaching session with a personalised action plan.
The scope, deliverables, and duration of each service are described on the relevant offer page. Any changes to the agreed scope of work must be confirmed in writing by both parties.

Booking and payment:
Bookings are confirmed upon receipt of payment or a signed agreement, depending on the service.- Breakthrough Hour: Full payment of €249 is required at the time of booking via Stripe. Your session will be confirmed once payment is received.
- Brilliant AND Booked: A discovery call is required before purchase. Payment terms will be agreed during that call.
- Mindful Creators Club: Membership is charged monthly. Details are provided at the time of signup.
All prices are listed in Euros and are exclusive of VAT where applicable.

Cancellation and refund policy:
- Breakthrough Hour: You may reschedule your session up to 24 hours before the scheduled time at no charge. Cancellations made less than 24 hours before the session are non-refundable. If Yenti Tan needs to cancel, a full refund will be issued or an alternative time offered.
- Brilliant AND Booked: Cancellation terms are agreed individually and outlined in your service agreement. Generally, work completed up to the point of cancellation is non-refundable.
- Mindful Creators Club: You may cancel your membership at any time, month three onwards. Cancellation takes effect at the end of the current billing period. No partial refunds are issued for unused time within a billing period.

What we expect from you:
To get the most from working together and to ensure we can deliver as promised, we ask that you:
- Show up to scheduled sessions on time and prepared.
- Complete any agreed exercises or tasks between sessions.
- Communicate openly and honestly about your goals and challenges.
- Treat all sessions, materials, and communications with respect and confidentiality.

Intellectual property:
All content, frameworks, methodologies, materials, and resources created and shared by Mindful Creator, including but not limited to the Authentic Edge Positioning™ framework, are the intellectual property of Yenti Tan.You are welcome to use what you learn in your own business. You may not reproduce, distribute, teach, or sell our materials or frameworks without prior written permission.

Confidentiality:
We treat everything you share in our sessions as confidential. We will not share your personal or business information with third parties without your consent, except where required by law.We ask that you treat any information shared by Mindful Creator, including frameworks, strategies, and proprietary materials, with the same confidentiality.

Results and disclaimer:
Coaching and strategy work requires your active participation and implementation. While we are committed to delivering our best work, we cannot guarantee specific results or outcomes.Any testimonials or case studies shared on this website reflect individual experiences and are not a guarantee of similar results for every client.

Limitation of liability:
To the fullest extent permitted by law, Mindful Creator and Yenti Tan shall not be liable for any indirect, incidental, or consequential damages arising from the use of our services or website.Our total liability to you shall not exceed the amount paid for the specific service in question.

Governing law:
These Terms and Conditions are governed by the laws of the Netherlands. Any disputes shall be subject to the exclusive jurisdiction of the Dutch courts.

Changes to these terms:
We may update these Terms and Conditions from time to time. Any changes will be reflected on this page with an updated date. Continued use of our services after changes are posted constitutes acceptance of the updated terms.

Contact:
Mindful Creator by Yenti Tan
[email protected]

Privacy Policy

Last updated: May 2026

Who we are:
This website is operated by Mindful Creator, a sole trader registered in the Netherlands, owned and operated by Yenti Tan.If you have any questions about this Privacy Policy or how we handle your personal data, you can reach us at [email protected].

What data we collect and how:
We collect personal data only when you actively engage with our services. We do not use contact forms, email signup forms, or tracking tools on this website.Personal data may be collected in the following ways:- Booking a discovery call: When you book a call via Calendly, Calendly collects your name, email address, and any information you provide in the booking form. This data is processed by Calendly on our behalf.
- Booking and paying for the Breakthrough Hour: When you book and pay for a session, your name, email address, and payment details are collected and processed by Stripe, our payment processor. We do not store your payment card information.
- Email communication: If you contact us directly by email, we will retain that correspondence to respond to your enquiry.

Why we collect your data:
We collect and process your personal data for the following purposes:- To schedule and confirm coaching sessions and calls
- To process payments for services
- To communicate with you about your booking or enquiry
- To deliver the services you have purchased
The legal basis for processing your data is the performance of a contract, or steps taken at your request prior to entering into a contract, in accordance with Article 6(1)(b) of the GDPR.

Third party processors:
We use the following third party services to operate our business. Each has their own privacy policy and GDPR compliance measures:1. Calendly: appointment scheduling. Privacy Policy
2. Stripe: payment processing. Privacy Policy
3. Carrd: website hosting. Privacy Policy
We do not sell, rent, or share your personal data with any other third parties.

How long we keep your data:
We retain your personal data only for as long as necessary to deliver our services and meet our legal obligations.- Booking and session data is retained for up to 2 years after your last interaction with us.
- Payment records are retained for 7 years in accordance with Dutch tax law.
- Email correspondence is retained for up to 2 years.

Your rights under GDPR:
If you are located in the European Union or United Kingdom, you have the following rights regarding your personal data:Right to access: You can request a copy of the personal data we hold about you.
Right to rectification: You can ask us to correct inaccurate or incomplete data.
Right to erasure: You can ask us to delete your personal data, subject to legal retention requirements.
Right to restriction: You can ask us to restrict how we process your data in certain circumstances.
Right to data portability: You can request your data in a structured, machine-readable format.
Right to object: You can object to processing based on legitimate interests.
To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl..

Cookies:
This website uses only essential cookies necessary for basic site functionality. We do not use tracking cookies, advertising cookies, or third party analytics tools.Calendly and Stripe may set their own cookies when you interact with their services embedded on or linked from this site. Please refer to their respective privacy policies for details.

International data transfers:
Some of our third party processors, including Stripe and Calendly, may transfer and store your data outside the European Economic Area. Where this occurs, these processors ensure appropriate safeguards are in place in accordance with GDPR requirements, including Standard Contractual Clauses.

Changes to these policy:
We may update this Privacy Policy from time to time. Any changes will be reflected on this page with an updated date. We encourage you to review this policy periodically.

Contact:
Mindful Creator by Yenti Tan
[email protected]