Bringing 12+ years marketing & global brands expertise to your business

Sounds familiar?

You know being visible on LinkedIn matters, but you don't have time to do it yourself.

• Let's talk

"You helped realize my vision of branding. Through my posts on LinkedIn, people see me as an expert and I received invitation for paid speaking opportunities."

Dr. Irina Birman
Founder & Middle Corridor Expert

LinkedIn support for growing B2B companies

"When I decided to sharpen my coaching focus and messaging, Yenti was the only logical choice. With her support, I’ve been able to crystallize my positioning and gain a deeper understanding of my target market, which has helped me move my business in the right direction."

Anna Jenkins
Neuro Change & Performance Coach

Here's the process:We craft your positioning first

Frequently Asked Questions

Is this live or recorded?
Both. All sessions are live on Google Meet. Recordings are organised in your Notion resource library so you never miss the value.

What if I cannot make a session?
No problem. All sessions are recorded and added to your resource library so you never miss the value.

Can I switch between Club and VIP?
Yes. Any changes to your membership tier take effect at the start of the next billing cycle.

What is the minimum commitment?
Three months. After that your membership is month to month and you can cancel any time.

When does my membership start?
Immediately. The moment you join you have access to the LinkedIn community, the resource library, and all past workshop recordings.

How do I sign up to host a masterclass as a VIP member?
Once you are inside the community, let me know you are interested and we will plan it together.

What is the Monthly Lifeline exactly?
Once a month you can send me one question, challenge, or piece of content through voice note or email. I will send back my honest, personalised response within 24 hours. One touchpoint, one clear answer.

Is this right for me if I am just starting out?
It depends. If you have taken your first steps and are ready to learn and build alongside others, yes. If you have not yet started, it might be worth waiting until you have something to work with.

Terms & Conditions

Last updated: January 2026

Who these terms apply to:
These Terms and Conditions govern the use of this website and the purchase of services offered by Mindful Creator, a sole trader registered in the Netherlands, owned and operated by Yenti Tan.By booking a service or using this website, you agree to these terms. If you have any questions, please contact us at [email protected] before proceeding.

Our services:
Mindful Creator offers the following services:1. The Obvious Choice — a 1:1 positioning, branding, and marketing strategy program.
2. Breakthrough Hour — a single 60-minute 1:1 coaching session with a personalised action plan.
The scope, deliverables, and duration of each service are described on the relevant offer page. Any changes to the agreed scope of work must be confirmed in writing by both parties.

Booking and payment:
Bookings are confirmed upon receipt of payment or a signed agreement, depending on the service.- Breakthrough Hour: Full payment is required at the time of booking via Stripe. Your session will be confirmed once payment is received.
- The Obvious Choice: A discovery call is required before purchase. Payment terms will be agreed during that call.
All prices are listed in Euros and are exclusive of VAT where applicable.

Cancellation and refund policy:
- Breakthrough Hour: You may reschedule your session up to 24 hours before the scheduled time at no charge. Cancellations made less than 24 hours before the session are non-refundable. If Yenti Tan needs to cancel, a full refund will be issued or an alternative time offered.
- The Obvious Choice: Cancellation terms are agreed individually and outlined in your service agreement. Generally, work completed up to the point of cancellation is non-refundable.

What we expect from you:
To get the most from working together and to ensure we can deliver as promised, we ask that you:
- Show up to scheduled sessions on time and prepared.
- Complete any agreed exercises or tasks between sessions.
- Communicate openly and honestly about your goals and challenges.
- Treat all sessions, materials, and communications with respect and confidentiality.

Intellectual property:
All content, frameworks, methodologies, materials, and resources created and shared by Mindful Creator, including but not limited to the Authentic Edge Positioning™ framework, are the intellectual property of Yenti Tan.You are welcome to use what you learn in your own business. You may not reproduce, distribute, teach, or sell our materials or frameworks without prior written permission.

Confidentiality:
We treat everything you share in our sessions as confidential. We will not share your personal or business information with third parties without your consent, except where required by law.We ask that you treat any information shared by Mindful Creator, including frameworks, strategies, and proprietary materials, with the same confidentiality.

Results and disclaimer:
Coaching and strategy work requires your active participation and implementation. While we are committed to delivering our best work, we cannot guarantee specific results or outcomes.Any testimonials or case studies shared on this website reflect individual experiences and are not a guarantee of similar results for every client.

Limitation of liability:
To the fullest extent permitted by law, Mindful Creator and Yenti Tan shall not be liable for any indirect, incidental, or consequential damages arising from the use of our services or website.Our total liability to you shall not exceed the amount paid for the specific service in question.

Governing law:
These Terms and Conditions are governed by the laws of the Netherlands. Any disputes shall be subject to the exclusive jurisdiction of the Dutch courts.

Changes to these terms:
We may update these Terms and Conditions from time to time. Any changes will be reflected on this page with an updated date. Continued use of our services after changes are posted constitutes acceptance of the updated terms.

Contact:
Mindful Creator by Yenti Tan
[email protected]

Privacy Policy

Last updated: January 2026

Who we are:
This website is operated by Mindful Creator, a sole trader registered in the Netherlands, owned and operated by Yenti Tan.If you have any questions about this Privacy Policy or how we handle your personal data, you can reach us at [email protected].

What data we collect and how:
We collect personal data only when you actively engage with our services. We do not use contact forms, email signup forms, or tracking tools on this website.Personal data may be collected in the following ways:- Booking a discovery call: When you book a call via Calendly, Calendly collects your name, email address, and any information you provide in the booking form. This data is processed by Calendly on our behalf.
- Booking and paying for the Breakthrough Hour: When you book and pay for a session, your name, email address, and payment details are collected and processed by Stripe, our payment processor. We do not store your payment card information.
- Email communication: If you contact us directly by email, we will retain that correspondence to respond to your enquiry.

Why we collect your data:
We collect and process your personal data for the following purposes:- To schedule and confirm coaching sessions and calls
- To process payments for services
- To communicate with you about your booking or enquiry
- To deliver the services you have purchased
The legal basis for processing your data is the performance of a contract, or steps taken at your request prior to entering into a contract, in accordance with Article 6(1)(b) of the GDPR.

Third party processors:
We use the following third party services to operate our business. Each has their own privacy policy and GDPR compliance measures:1. Calendly: appointment scheduling. Privacy Policy
2. Stripe: payment processing. Privacy Policy
3. Carrd: website hosting. Privacy Policy
We do not sell, rent, or share your personal data with any other third parties.

How long we keep your data:
We retain your personal data only for as long as necessary to deliver our services and meet our legal obligations.- Booking and session data is retained for up to 2 years after your last interaction with us.
- Payment records are retained for 7 years in accordance with Dutch tax law.
- Email correspondence is retained for up to 2 years.

Your rights under GDPR:
If you are located in the European Union or United Kingdom, you have the following rights regarding your personal data:Right to access: You can request a copy of the personal data we hold about you.
Right to rectification: You can ask us to correct inaccurate or incomplete data.
Right to erasure: You can ask us to delete your personal data, subject to legal retention requirements.
Right to restriction: You can ask us to restrict how we process your data in certain circumstances.
Right to data portability: You can request your data in a structured, machine-readable format.
Right to object: You can object to processing based on legitimate interests.
To exercise any of these rights, please contact us at [email protected]. We will respond within 30 days.You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) at autoriteitpersoonsgegevens.nl..

Cookies:
This website uses only essential cookies necessary for basic site functionality. We do not use tracking cookies, advertising cookies, or third party analytics tools.Calendly and Stripe may set their own cookies when you interact with their services embedded on or linked from this site. Please refer to their respective privacy policies for details.

International data transfers:
Some of our third party processors, including Stripe and Calendly, may transfer and store your data outside the European Economic Area. Where this occurs, these processors ensure appropriate safeguards are in place in accordance with GDPR requirements, including Standard Contractual Clauses.

Changes to these policy:
We may update this Privacy Policy from time to time. Any changes will be reflected on this page with an updated date. We encourage you to review this policy periodically.

Contact:
Mindful Creator by Yenti Tan
[email protected]