You're a great coach.It's time your business reflects that.

You have real skills, real results, and clients who love what you do.What you do not yet have is a predictable way to attract the right clients consistently.It is not a talent or effort problem.
It is a positioning problem.And once you solve it, everything changes.

Unilever | IKEA | Coca-Cola | Toshiba | TEDxBringing 12+ years marketing & global brands expertise to your business.

You became a coach to do work that means something.But chasing clients was never part of the plan.

You've followed the usual advice: show up online, host events, and giveaway your value.And still, the right clients are not coming consistently.It's frustrating because you know you are good at what you do.But your business is not yet reflecting what you know you are truly capable of.

Most coaches are stuck in one of these

Before we talk solution, it helps to understand where things are breaking down for you. Which one of these sounds familiar?

The Commodity Coach

"I know I'm good. But people don't notice."

You are showing up, but you're filtering yourself. As a result, you sound like everyone else: professional, palatable, forgettable.

The Applause Trap

"I get compliments. But rarely clients."

The problem you are solving is not urgent or specific enough for people to act on. You get compliments. But not prospects and buyers.

The Almost Authority

"People like me. But won't commit."

Your offer is not rooted deeply enough in your own lived experience. People are intrigued by your point of view. But hesitant to commit.

"What truly sets Yenti apart is how she addresses both the strategy AND the inner work of building a personal brand. She helped me clear away the resistance I once had about sharing my personal side on LinkedIn, and I can now show up more powerfully in my content. If you want strategic clarity beyond the surface-level advice, Yenti is your person."

Anna Jenkins
Neuro Change & Performance Coach

"Yenti is a unique person who does things in a way that speaks to our own uniqueness. She is both practical and sensitive, while also creating space for us to express what we truly want."

Vilma Vieira
Spiritual Mentor, Speaker & Therapist

THE SOLUTION

Authentic Edge Positioningâ„¢

A positioning built around your experience, your mission, and your unique point of view.

PILLAR 1: PROBLEM
The high-value problem you solve, who you solve it for, and how your ideal client actually experiences it.PILLAR 2: PERSPECTIVE
The point of view and beliefs that make you genuinely different from everyone else in your space.PILLAR 3: PROOF
The experience, results, and story that make you uniquely credible and trustworthy to solve it.

Three ways to work together

1:1 Business transformation program

Brilliant AND Booked

Everything you need to attract premium clients. Built together.

For coaches who want lasting transformation, not just a quick fix. We sharpen your positioning, build your marketing strategy from the inside out, and work together until the right clients are finding you consistently.

€5,555
or 6 payments of €999

Exclusive Creators Community

Mindful Creators Club

A community for coaches creating demand with integrity.

Expert-led live sessions to keep your positioning sharp, your strategy focused, and your momentum going. Plus a community of coaches who get it.

From €99
per month

60-minute consultation

Breakthrough Hour

One focused hour on your most pressing challenge.

A 60-minute 1:1 session on one specific challenge, followed by a personalised 30-day action plan within 24 hours. Fully credited toward Brilliant AND Booked if you decide to continue.

€249
credited toward Brilliant AND Booked

"You helped realize my vision of branding. Through my posts on LinkedIn, people see me as an expert and I received invitation for paid speaking opportunities."

Dr. Irina Birman
Strategic Logistics Advisor & Middle Corridor Expert

Here's my story

In 2023, I left my 12+ year marketing career to do something more meaningful.I landed on career coaching after a few months of soul-searching. Helped people leave unfulfilling jobs, find work that felt true to who they were. It wasn't easy, but I managed to sign clients globally all from LinkedIn.Along the way I became known for something else: my LinkedIn presence and personal brand. Growing an audience organically, without paid ads, without being everywhere.In 2024, something shifted. I realised I wanted to work with people like me. Entrepreneurs with big visions and big hearts to build something that matters.It led me to a full circle moment where I integrated everything from my marketing career, my coaching experience, and my own journey of building a business from scratch.That is exactly what I now help coaches do: integrate their experience, their vision, and their unique perspective into positioning that works because it is unmistakably yours.

  • 12+ years in marketing

  • 4+ years entrepreneurship

  • 50+ clients supported globally

1:1 Business Transformation Program

Brilliant AND Booked

You are brilliant at what you do.
This is where we make you fully booked.

For coaches with a big vision and an even bigger heart who are great at what they do but struggling to attract the right clients consistently.In six months, we sharpen your positioning, your brand, and your marketing strategy until the right clients are finding you and your business results finally match your true value.

Before we go further

Does any of this sound familiar?

You have been at this long enough to know what you are doing. You have some clients, an online presence, and real results behind you. From the outside it looks like you have it together. Internally you know something is still not quite clicking.The right opportunities are not coming in consistently. The clients who do come are not always the right fit. And somewhere underneath the effort, a quiet frustration is building.Sales conversations feel harder than they should. You find yourself overexplaining, second-guessing your pricing, attracting clients who negotiate or are not quite the fit you imagined.Your positioning is not yet sharp enough to attract clients who immediately see your value and are ready to pay for it. And in a crowded market, roughly right is indistinguishable from wrong.None of this happens because you are not good enough. You have just been building on shaky foundations. And that is the only thing that needs to change.

"You helped realize my vision of branding. Through my posts on LinkedIn, people see me as an expert and I received invitation for paid speaking opportunities."

Dr. Irina Birman
Strategic Logistics Advisor & Middle Corridor Expert

What changes when your positioning is sharp.

Before

  • Your positioning is shaky and your messaging is all over the place

  • Exhausted following advice that was never made for you

  • Marketing yourself feels draining, icky and inauthentic

  • No predictable way to attract the right clients consistently

  • Knowing you are capable of more but not yet sure what is holding you back

After

  • The clarity and confidence on why you are the only obvious choice for your ideal clients

  • A personalized marketing strategy built around your strengths

  • Talking about yourself and what you do feels natural, enjoyable and fulfilling

  • Attracting high-ticket clients who value your work and are happy to pay premium price

  • A profitable, thriving business that feels good to run and enriches your personal life

The Process

Everyone skips to tactics.
That is exactly why
they stay stuck.

We build your positioning first. Because branding built on unclear positioning sends the wrong message louder. And marketing built on weak branding just accelerates in the wrong direction. Most people skip this sequence because tactics feel urgent. We do not skip it. We earn every phase before moving to the next.

01

Positioning

Sharpen Your Authentic Edge

Most coaches at your stage have the right ingredients. The problem is they are not yet assembled in a way that makes the right clients immediately say yes.In Phase 1 we craft your Authentic Edge Positioning: the specific intersection of your Problem (what the market needs), your Proof (what makes you credible), and your Perspective (your unique voice).Result: When all three align, you stop competing and start attracting.

02

Branding

Make it visible

Once your positioning is clear, we make sure it shows up consistently across every touchpoint: your website, your social presence, your visual identity. Your presence starts doing the work for you instead of creating confusion.Result: This is where you stop being the brilliant expert no one quite understands and start being the obvious choice.

03

Marketing

Create Predictable Demand

Content, visibility, outreach, all rooted in who you are and designed to convert attention into genuine interest.As a solopreneur, you cannot and should not be everywhere. We identify the channel where your ideal clients already are and where your natural strengths give you an advantage.Result: This is where you go from chasing clients to being sought out.

"What truly sets Yenti apart is how she addresses both the strategy AND the inner work of building a personal brand. She helped me clear away the resistance I once had about sharing my personal side on LinkedIn, and I can now show up more powerfully in my content. If you want strategic clarity beyond the surface-level advice, Yenti is your person."

Anna Jenkins
Neuro Change & Performance Coach

"Yenti is a unique person who does things in a way that speaks to our own uniqueness. She is both practical and sensitive, while also creating space for us to express what we truly want."

Vilma Vieira
Spiritual Mentor, Speaker & Therapist

What is included

Everything you need.
And more.

  • Minimum 6 months of engagement
    Or until your personalised demand strategy is complete, whichever comes later. This is not a fixed container that ends before the work does.

  • Live 1:1 coaching sessions, scheduled when there is real agenda to work through
    Not just to fill your calendar. Every session earns its place because something meaningful is ready to be worked on. Typically biweekly in the early phases, shifting to as needed as the work evolves.

  • Direct support between sessions
    So you are never stuck waiting for the next call to move forward. The work does not stop when the call does.

  • 50% off Mindful Creators Club Included
    Join during the program or after. So the momentum does not stop when the engagement does.

How we work

This is not your
typical coaching program.

Coaching

As a Certified Career Coach, I help you find your own clarity rather than handing you cookie cutter answers.

Consulting

Expect no nonsense Dutch directness from me. Here is what needs to change and here is how to do it.

Mentoring

12+ years working with LinkedIn and global brands. You get real guidance that only comes from doing it.

This is for you if

  • You are a coach with a genuine desire to make an impact

  • You are ready to do the real work: the inner work and the outer work, in that order

  • You have tried posting on Instagram, LinkedIn, or other social media

  • You know something is off and you are ready to fix that specific thing

  • You are ready to commit, not just to the investment, but to the process

This is NOT for you if

  • You don't have a bigger mission and purpose behind your business

  • You are not willing to hear an honest assessment of what needs to change

  • You want someone to hand you the answers rather than help you find your own

  • You are not ready to be challenged on your assumptions and blind spots

  • You want results without the discomfort of taking action beyond your comfort zone

"You helped realize my vision of branding. Through my posts on LinkedIn, people see me as an expert and I received invitation for paid speaking opportunities."

Dr. Irina Birman
Strategic Logistics Advisor & Middle Corridor Expert

Hi, I am Yenti

In 2023, I left my 12+ year marketing career to do something more meaningful.I landed on career coaching after a few months of soul-searching. Helped people leave unfulfilling jobs, find work that felt true to who they were. It wasn't easy, but I managed to sign clients globally all from LinkedIn.Along the way I became known for something else: my LinkedIn presence and personal brand. Growing an audience organically, without paid ads, without being everywhere.In 2024, something shifted. I realised I wanted to work with people like me. Entrepreneurs with big visions and big hearts to build something that matters.It led me to a full circle moment where I integrated everything from my marketing career, my coaching experience, and my own journey of building a business from scratch.That is exactly what I now help coaches do: integrate their experience, their vision, and their unique perspective into positioning that works because it is unmistakably yours.

  • 12+ years in marketing

  • 4+ years entrepreneurship

  • 50+ clients supported globally

Create the business results
you know you are capable of.

€5,555

Payment plan available: 6 monthly payments of €999.I only take a handful of new 1:1 clients each month. Apply today to discuss the earliest availability.

Not sure yet? Start with a Breakthrough Hour and experience how we work together before making a longer commitment.

  1. Book a Discovery Call
    A real conversation about where you are, where you want to go, and whether Brilliant AND Booked is the right next step.

  2. Strategy Day
    We open the engagement with a deep audit of your current positioning, identify the gaps, and pinpoint the first priority to build the strongest momentum.

  3. Biweekly sessions
    From there we work on your positioning, branding, and marketing until your strategy is working and the right clients are finding you.

I know you have what it takes.

Give yourself the gift of support. The next step is simple: apply, and we will talk about whether this is the right fit for you.When our engagement ends, you are not left on your own. Mindful Creators Club is there to keep your momentum going.I only take a handful of new 1:1 clients each month. Apply today to discuss the earliest availability.

Exclusive Creators Community

Mindful Creators Club

A community of coaches, with a big vision and an even bigger heart, who are creating demand with integrity.

Showing up online as yourself is scary. Confusing. Sometimes overwhelming.That is exactly what this space is built for.Find your authentic voice, market your expertise, and grow your business, alongside people who get it and with expert guidance every step of the way.

"You helped realize my vision of branding. Through my posts on LinkedIn, people see me as an expert and I received invitation for paid speaking opportunities."

Dr. Irina Birman
Strategic Logistics Advisor & Middle Corridor Expert

Who this is for?

You are a coach with real skills and a genuine desire to make an impact, but marketing yourself still feels uncomfortable and you are not yet reaching the people you are meant to serve.You watch what others are doing, try to copy it, and it never quite fits.Most advice out there makes it worse. Too tactical. Too noisy. Too much flying at you from every direction with no space to actually integrate any of it.If you are a highly sensitive and deep thinker, you know that going a hundred miles in different directions is not a strategy. It is a recipe for burnout. You need to go deep, not wide.That is exactly what this space is built for.

01

Marketing yourself still feels uncomfortable and you are not yet reaching the people you are meant to serve.

02

You know the outer work matters, but you also know the inner work is what makes it stick.

03

You want to be surrounded by people who are building with integrity, not just chasing numbers.

What this is

Not just a community.
A space to be seen, heard, and guided, as you are.

Most communities bombard you with content to consume and a half-dead community page to keep up with.Mindful Creators Club gives you access to real thinking, peer accountability, and a space that holds both the strategy and the mindset work together, all LIVE.Because building a conscious business is not just about knowing what to do. It is about getting out of your own way long enough to actually do it.

Inside the membership

Our monthly rhythm 💛

Three curated live sessions every month. Each one matters.

Week 01

Expert-Led Workshop

POSITIONING, BRANDING, MARKETING, LINKEDIN

Every workshop is built with you in mind. Vote on the topic you most need and leave with practical tools to grow your visibility and attract the clients you are meant to serve. View all past workshops in your resource library.

Week 02

Live Coaching

CLARITY, SUPPORT, CONFIDENCE

Most of us know what to do but still cannot do it. This session is where you get the support, accountability and confidence to overcome what is keeping you stuck. Bring your real question. Leave with clarity and a next step.

Week 03

Creation Hour

Action, momentum, shared energy

No coaching. No talking. Just you, your work, and a room full of people building alongside you. Show up, get focused, and move something forward in shared energy. Sometimes the best thing is simply not doing it alone.

Week 04

Integration Week

Space, rest, integration

No session this week. Time to revisit the previous sessions, apply what you've learned, let things settle, and move forward at your own pace.

Club Pass

€99 €79

Founding Member Rate · per month · Save €20 every month

WHAT'S INCLUDED

  • Expert-Led Workshop
    A live monthly deep dive on the marketing topic your business needs most, chosen by the community.

  • Live Coaching
    Bring what is keeping you stuck and leave with clarity on how to move forward.

  • Creation Hour
    Work alongside peers in shared energy, no coaching, no talking. Just focused momentum.

  • Private LinkedIn Community
    Stay connected with your peers between sessions.

  • Member-Led Session
    A peer shares their expertise with the group. All topics supportive to the inner and outer work of building a conscious coaching business.

  • Resources and Session Recordings
    Organised in a Notion Playbook for your ease and convenience.

Club Pass + VIP Access

€189 €149

Founding Member Rate · per month · Save €40 every month

Everything from Club Pass Plus:

  • Host a Masterclass
    Take the spotlight to share your framework, or lead a discussion with an aligned audience of coaches. Grow your confidence and visibility in real time, with me as your sparring partner and support system throughout the process.

  • Monthly Lifeline
    Once a month, bring me your most pressing question, challenge, or piece of content, through voice note or email. I will send back my honest, personalised answer within 24 hours.

FOUNDING MEMBER OFFERJoin before 30 June 2026 and save 20% on your monthly membership, permanently. Club Access at €79 instead of €99. VIP Access at €149 instead of €189. The price you join at is the price you keep, no matter when we raise it. This is not a limited time discount. It is a thank you for trusting the community early.

Real guidance.
From someone who has been there.

I am Yenti, a Conscious Marketing Strategist and Certified Career Coach with 12+ years of marketing experience across global brands like Unilever, IKEA, and Coca Cola.I left my shiny marketing career in 2023 to build something of my own. My first year in business was brutal, trying to build momentum while not knowing what I was doing right or wrong, guessing, copying others, going it mostly alone.The shift came when I stopped ignoring what I had already built and finally built around who I actually am. Inbound leads, aligned clients, sold-out workshops. Not because I found a magic tactic. Because I built on the right foundation.I am also a committed student of my own growth. I invest in communities, put myself in rooms that scare me, and learn from people who are ahead of me on the path. I know firsthand what the right environment does to your thinking, your confidence, and your results. That shift, from going in circles alone to moving forward with clarity and support, is exactly what I built Mindful Creators Club to create for you.

  • 12+ years in marketing

  • 4+ years entrepreneurship

  • 50+ clients supported globally

"You helped realize my vision of branding. Through my posts on LinkedIn, people see me as an expert and I received invitation for paid speaking opportunities."

Dr. Irina Birman
Strategic Logistics Advisor & Middle Corridor Expert

Frequently Asked Questions

Is this live or recorded?
Both. All sessions are live on Google Meet. Recordings are organised in your Notion resource library so you never miss the value.

What if I cannot make a session?
No problem. All sessions are recorded and added to your resource library so you never miss the value.

Can I switch between Club and VIP?
Yes. Any changes to your membership tier take effect at the start of the next billing cycle.

What is the minimum commitment?
Three months. After that your membership is month to month and you can cancel any time.

When does my membership start?
Immediately. The moment you join you have access to the LinkedIn community, the resource library, and all past workshop recordings.

How do I sign up to host a masterclass as a VIP member?
Once you are inside the community, let me know you are interested and we will plan it together.

What is the Monthly Lifeline exactly?
Once a month you can send me one question, challenge, or piece of content through voice note or email. I will send back my honest, personalised response within 24 hours. One touchpoint, one clear answer.

Is this right for me if I am just starting out?
It depends. If you have taken your first steps and are ready to learn and build alongside others, yes. If you have not yet started, it might be worth waiting until you have something to work with.

You do not have to build this alone.You never did.

Choose your membership and join a community of coaches who are building with the same intention, the same heart, and the same commitment to doing it their way.

60-Minute 1:1 Consultation

Breakthrough Session

"LinkedIn isn't working. What am I missing?""How clear is my messaging?""Is my niche too broad?"

You do not need cookie cutter advice. You need someone to look at your specific situation, and tell you exactly what is going on and what to do next.That is what the Breakthrough Hour is for.One question. One hour. Real clarity.

"You helped realize my vision of branding. Through my posts on LinkedIn, people see me as an expert and I received invitation for paid speaking opportunities."

Dr. Irina Birman
Strategic Logistics Advisor & Middle Corridor Expert

What you walk away with

Not just talk.
A concrete 30-day action plan.

You do not need another course, another guru, or another 90-day program. You need someone to sit down with you, look at your specific situation, and tell you exactly what is going on and what to do next.Leave the call with a personalised plan, not a list of vague suggestions. A specific sequence of steps built around your situation, so you know exactly what to do.

How it works

Staying stuck is the most costly business decision.
Give yourself the gift of getting unstuck.

  1. Book and complete a short intake form
    So I arrive fully prepared and we do not spend the first 20 minutes figuring out the problem.

  2. 60 minutes on your specific situation
    Not a casual coffee chat. Your most burning challenge, my full attention, and honest input.

  3. Your 30-day action plan, within 24 hours
    A personalised document with your specific next steps for the next 30 days.

One hour.
Real breakthrough.
Change your direction for months.

€249

Fully credited to my signature program Brilliant AND Booked if you decide to continue working together.

Is this for you

This works when there is something real to diagnose.

A good fit looks like:

  • You have been posting for a while and cannot figure out why it is not converting

  • Your messaging feels off but you cannot pinpoint exactly why

  • You are getting likes and engagements but not client enquiries

  • You have a specific marketing question you keep going in circles on

Not right for you if:

  • You are brand new and have not yet taken any steps in your business

  • You do not have a specific question, just a general sense that something is not working

  • You are looking for someone to build a strategy for you from scratch

  • You need handholding and are looking for someone to execute for you

Bring your question.
Leave with a clear next step.

You bring the question you cannot get out of your head. I bring 12 years of marketing experience, a coaching lens, and Dutch directness.Together we diagnose what is actually going on, cut through the noise, and build you a clear 30-day action plan you can execute on immediately.Not generic advice. Not a template. A personalised plan built around your specific situation, your strengths, and where you are right now.